Mountain High Organics

A Social Media Campaign to Increase Traffic and On-Line Sales

A Social Media Campaign To Increase Traffic and Boost On-line Sales of Mountain High Organics Food Products on Amazon.

Campaign:

Going Organic Is A Natural Choice

Drive consumer traffic to increase sales of Mountain High Organics food products on Amazon.

Strategy:

Thought For Food & Son’s initial step was to identify like-minded consumers of organic foods based upon Facebook’s consumer interest selections. We then prioritized Facebook and Instagram allowing us to maximize our messaging strategy to consumers who matter the most to Mountain High Organics. Our social voice and persona focused on helping consumers make healthier choices for themselves and their families.

We created over 12+ pieces of social content per week with selected posts optimized to direct consumers to Mountain High Organics Amazon product pages. Our advertising units were supported by key messaging that included linked posts for recipe inspiration and visual storytelling that was created in a fun and exciting way to influence consumers to purchase Mountain High Organic food products on Amazon.

The Results

The #goingorganic campaign was implemented for 12 weeks and was highly successful in increasing sales of Mountain High Organic food products on Amazon by 12%.