Brewing Success: The Stash Tea Blogger Recipe Challenge

The Challenge
Since 1972, Stash Tea has been delighting tea lovers with its wide range of unique blends and classic favorites. Crafted with premium all-natural ingredients sourced from around the globe, Stash’s bagged teas are Non-GMO Project Verified and certified Kosher, reflecting a commitment to quality and sustainability.
To further increase brand awareness, encourage product trial, and create engaging content, Stash Tea partnered with Thought For Food & Son to develop and execute the Stash Tea Blogger Recipe Challenge. The campaign aimed to generate vibrant blogger-created content, including innovative recipes, high-quality product photography, and authentic endorsements, while fostering a community of passionate Stash Tea advocates.
The Execution
Over a two-month period, Thought For Food & Son recruited and managed 30 bloggers who showcased their creativity by incorporating Stash Tea into a variety of recipes. The result was a diverse collection of inspiring content that celebrated Stash Tea’s versatility, driving buzz across digital platforms and building a network of loyal brand champions.
Impressions
Unique Visitors
Facebook Likes & Shares
Re-Pins
Re-Tweets
Instagram Likes
Instagram Comments
Food & Product Photos

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