Holiday Blogger Mixology Challenge

The Challenge

Stirrings in an innovated cocktail mixer company redefining the way people enjoy cocktails. Believing that better ingredients are the only way to achieve better tasting cocktails, Stirrings retained Thought For Food & Son to initiate its mixology challenge to increase brand awareness, product trial, user generated content, product photography and to create a community of brand advocates for its line of flavorsome cocktail mixers. Thought For Food & Son recruited 50 bloggers to participate in the Stirrings Stir It Up Holiday Mixology Challenge which lasted three months.