Packaging Design
Northern Wind identified a key opportunity to bring two premium frozen seafood items wild-caught Ahi Tuna and Japanese Hokkaido Scallops into Costco’s U.S. freezer section. However, the packaging had to do heavy lifting:
- Communicate high quality and sustainability
- Build shopper trust with transparency
- Stand out in a crowded warehouse environment
- Support Costco’s merchandising and shelf presence standards
Northern Wind turned to Thought For Food & Son to create packaging that would drive trial, convey the brand’s premium positioning, and align with Costco’s retail strategy.
Thought For Food & Son partnered with Northern Wind to design two eye-catching, 2lb bags with unified visual language and strong culinary appeal, delivering both brand storytelling and shelf impact.
Key steps in the process included:
Packaging Design & Visual Strategy
- Created a sleek, premium design system for both SKUs, featuring bold, high-resolution product photography set against a rich black background to maximize contrast and drive appetite appeal.
- Included a back panel clear product window to show the quality and reassure buyers.
- Created packaging that looks great both flat and hanging in Costco freezer displays.
Product Positioning & On-Pack Messaging
- Ahi Tuna: Marketed as the “Filet Mignon of the Sea”—wild-caught in the Pacific and Indian Oceans, ideal for searing or grilling.
- Hokkaido Scallops: Emphasized their Japanese origin and sweet, delicate flavor, positioned as a culinary indulgence with trusted traceability.
- Integrated concise, easy-to-follow cooking instructions for pan, oven, and grill.
Retail-Ready Communication
- Highlighted key attributes such as wild-caught and responsibly sourced.
- Designed layouts for high readability from a distance in warehouse environments.
- Built packaging that aligns with Costco’s requirement for performance, clarity, and consumer education.
Northern Wind’s Ahi Tuna and Hokkaido Scallops now stand out in Costco’s high-traffic frozen section with packaging that reflects the company’s standards for quality and sustainability. The 2lb bags offer a premium feel, clear product promise, and consumer confidence in every detail from sourcing story to cooking instructions.
Costco buyers embraced the packaging for its clean design, traceable sourcing, and clear value to their health-conscious and seafood-savvy shoppers.
Looking to elevate your retail seafood packaging?
At Thought For Food & Son, we turn product stories into packaging that sells. Let’s create something your customers can’t ignore.
The Natural Choice for Food Companies
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(508) 361-2970
info@tffandson.com
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Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752