Blogger Recipe Challenge

The Challenge

Tonnino Tuna is an exquisite gourmet tuna distributed in more than 6,000 shops across the world and is the leading gourmet tuna in the United States. Tonnino Tuna retained Thought For Food & Son to initiate its Tonnino Tuna Blogger Recipe Challenge to increase brand awareness and product trial of its exquisite line of tuna products. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Tonnino Tuna brand advocates. Bloggers created original recipes using Tonnino’s Olive Oil, Garlic, and Lemon Pepper Tuna. Thought For Food & Son recruited 30 bloggers to participate in the Tonnino Tuna Blogger Recipe Challenge which lasted 2 months.