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Retail Lead Generation Campaign for Bergader edelblu Cheese

Objective:

To enhance brand awareness and drive qualified leads for Bergader edelblu by targeting the deli and specialty cheese sectors through a focused digital marketing campaign.

Campaign Overview:

The campaign was designed to generate high-quality leads by combining targeted digital advertising with the creation of a dedicated landing page. The advertising was strategically placed on well-established platforms like Deli Business and Deli Market News, which cater to decision-makers in the food retail, deli, and specialty cheese markets. This approach was reinforced by targeted newsletter placements in both publications to maximize visibility and engagement.

Key Componants

Targeted Digital Advertising

Ads promoting Bergader edelblu were featured on the Deli Business and Deli Market News websites. These platforms were chosen because of their large readership in the deli and specialty cheese sectors. The ads focused on highlighting:

    • Maximizing retailer profits with Bergader edelblu cheeses.
    • Its unique flavor profile and artisanal production process.

Newsletter Inclusions

In addition to the digital ads, Bergader edelblu was featured in newsletters from Deli Business and Deli Market News. These newsletters reached key industry stakeholders, including:

    • Category buyers of multi-chain, independent and specialty retailers.
    • Distributors in the specialty food space.

Dedicated Landing Page

A edelblu landing page was created to act as the central hub for all lead-generation efforts. The page provided detailed information on Bergader edelblu, including:

    • Benefits of why retailers should place edelblu cheeses on their shelves.
    • Insights into Bergader’s heritage and cheesemaking traditions.
    • Request free sample of edelblu cheeses.

Results

Increased Traffic

The combined ad placements and newsletter inclusions has resulted in a surge of traffic to the dedicated Bergader landing page. Visitors have been highly engaged, with an average time on page of 2.5 minutes, indicating a strong interest in the product.

Qualified Leads

To date, the campaign generated 14 high-quality leads in the first three months.

Enhanced Brand Awareness

Through consistent visibility in newsletters and on trusted industry platforms, Bergader edelblu has significantly increased its brand recognition within the deli and specialty cheese markets.

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