With social media now playing a bigger role in how consumers purchase a food product, food companies must engage in content amplification to increase their product reach and social engagement to drive a positive ROI. As food industry experts, we know today’s consumers engage in more internet searches and social media to learn more about food products.

What is content amplification?

Content amplification is the process of helping your content reach a significantly wider audience – hence, “amplifying” the reach of your content.

It’s important to note that content amplification isn’t a single strategy or technique. The practice of content amplification encompasses many individual techniques, strategies, and methods of amplifying the reach of your content, making “content amplification” an umbrella term for several unique strategies.

Those strategies could include using paid search to drive awareness of your latest white paper. Running Facebook geo-targeting ads to increase product turns at the retail level. Leveraging influencers and their large networks to get the word out about your products.

The following content amplification strategies can help you reach a wider audience, get the right product content to the right people at the right time, and firmly increase your brand’s social authority. Follow these highly actionable strategies to amplify your content and reach a whole new level of readership and conversion opportunities.

• Only Amplify Your Very Best Content
• Leverage the Power of Influencer Marketing
• Implement Paid Social Advertising Campaigns
• Implement Blogger Recipe Challenges
• Video Driven Product Content

Content amplification is crucial for food companies in today’s content marketing landscape due to the increasing volume of content being published and heightened competition for increasingly niche audiences.