Thought For Food & Son Designs New Costco Packaging for Northern Wind’s Premium Seafood Line

Marlboro, MA —Thought For Food & Son, a leading  digital and design agency specializing in the food industry, is proud to announce the development of new retail packaging for Northern Wind’s Hokkaido Scallops and Ahi Tuna 2lb bags.

The project represents another strategic collaboration between Thought For Food & Son and Northern Wind, focused on elevating brand presence in high-volume retail environments while maintaining the company’s commitment to sustainability, traceability, and premium quality.

Designed for Performance in Costco’s Freezer Aisle
The new 2lb bags were custom designed for the Costco shopper balancing striking visual appeal with functional clarity. Thought For Food & Son created a clean, upscale design system for both SKUs, featuring bold product photography set against a dark background to maximize contrast and appetite appeal. Clear product windows on the back showcase the seafood’s premium quality, while the layout and typography were optimized for visibility in Costco’s spacious freezer displays.

“Costco is a unique retail environment where packaging needs to tell the product story at a glance,” said Alan Casucci, Founder and CEO of Thought For Food & Son. “Our goal was to build trust, communicate quality, and make it easy for the shopper to say yes.”

Storytelling Meets Simplicity
Each bag includes quick, consumer-friendly cooking instructions, highlighting the products’ versatility and culinary appeal. On-pack messaging reinforces key differentiators like wild-caught sourcing and origin-specific benefits (Hokkaido scallops’ sweetness and Ahi tuna’s steak-like texture).

With this launch, Northern Wind continues its expansion into club retail with a package that reflects both its product integrity and the premium expectations of the Costco consumer.

About Thought For Food & Son
Thought For Food & Son is a creative agency specializing in brand development, packaging design, social media marketing, and trade PR for food and beverage companies. With over two decades of experience, the agency helps brands break through the noise, build loyalty, and drive sales across retail, foodservice, and e-commerce.

To learn more, visit www.thoughtforfoodandson.com.