Thought For Food & Son Facilitates Texas Consumer Focus Group for DeIorio’s and MOD Pizza

Marlboro, MA – April 7, 2025 – Thought For Food & Son, a leading digital and design firm specializing in food branding, is proud to announce its role in coordinating and facilitating a strategic consumer focus group in Texas. This collaborative initiative brings together DeIorio’s, a legacy producer of premium frozen dough products, and MOD Pizza, the popular fast-casual pizza chain known for its customizable pies.

The focus group is designed to gather consumer feedback on the use of DeIorio’s pizza dough within MOD Pizza’s signature offerings. By engaging directly with target consumers, the session aims to assess flavor, texture, and overall satisfaction to inform future product development and menu innovation.

“Our role is all about creating connections that move brands forward,” said Ethan Casucci, Vice President Client Services at Thought For Food & Son. “This focus group is a great example of how insights, design thinking, and consumer engagement can intersect to shape the future of foodservice.”

DeIorio’s, based in Utica, NY, has been crafting frozen dough products since 1924 and is known for their consistency, performance, and versatility in the foodservice industry.

MOD Pizza continues to grow its national presence by offering build-your-own pizzas with quality ingredients and a mission-driven approach to business. Their interest in exploring DeIorio’s dough reflects a commitment to both innovation and excellence.

Thought For Food & Son oversaw every aspect of the project from selecting the ideal focus group partner and supporting recruitment and facilitation, to developing compelling visual content and delivering comprehensive reporting on the group’s insights.

About Thought For Food & Son
Thought For Food & Son is a full-service marketing agency dedicated to building and growing food brands through strategic social media, packaging design, food trade PR, and digital marketing. With over 20 years of industry expertise, the agency partners with food brands, manufacturers, and distributors to create impactful marketing solutions that drive sales and brand loyalty.