Thought For Food & Son Selected to Implement U.S. Social Media Strategy for Tipperary Irish Cheese & Butter Through Abbey Specialty Foods

Marlboro, MA — October 20, 2025 — Thought For Food & Son, a leading food  marketing agency specializing in brand storytelling, social media and digital engagement, has been chosen to manage and implement the U.S. social media strategy for Tipperary Irish Cheese & Butter. The initiative is being executed in collaboration with Abbey Specialty Foods, the exclusive U.S. importer and distributor of the beloved Irish dairy brand.

Through this partnership, Thought For Food & Son will lead content creation, community management and geo-targeting campaigns designed to elevate awareness and drive consumer engagement and sales across the Northeast and Mid-Atlantic regions. The program will highlight Tipperary’s premium Irish cheeses and butters, focusing on their authentic heritage, rich flavor and versatility in both everyday cooking and special occasions.

“We’re excited to partner with Abbey Specialty Foods to bring the Tipperary brand voice to life for U.S. consumers,” said Ethan Casucci, Vice President of Thought For Food & Son. “Tipperary has a loyal following in Ireland and Europe and our goal is to build that same emotional connection here in the U.S. — celebrating great taste, Irish tradition and moments of togetherness around the table.”

The campaign will feature a mix of lifestyle photography, geo-targeting, seasonal recipe inspiration, influencer collaborations and paid social advertising on Facebook and Instagram. Each element is designed to connect with food lovers and retailers alike, supporting Abbey Specialty Foods’ ongoing efforts to expand Tipperary’s footprint across major retail and specialty channels.

The collaboration underscores Thought For Food & Son’s continued commitment to helping authentic, premium specialty food brands find their voice in the U.S. market through strategy-driven storytelling and results-focused social media execution.

About Thought For Food & Son
Founded in 2004, Thought For Food & Son is a full-service digital & design agency dedicated exclusively to the food industry. Based in Marlboro, Massachusetts, the agency helps brands grow through strategic storytelling, digital marketing, packaging design and trade communications. Clients include Northern Wind, Cedar Bay Grilling Company, Bergader, Dell’s Maraschino Cherries and Bon Cuisine Seafood. Learn more at www.tffandson.com